There’s nothing average about a gamer. We’re all unique and wonderful creatures, like snowflakes that have been horribly mutated with the DNA of a unicorn. I call us Snowcorns, and we will not be compartmentalised into a list of statistics. Oh wait, we already have. My bad.
Or at least, based on statistics from the Entertainment Software Association (ESA), the average player of video games is thirty years old and has been playing games for the the past twelve years. It’s folks who are thirty-five years old, however, who are the most frequent game purchasers.
In regards to the industry in general, digital content accounted for 31% of game sales in 2011. In three years, I wouldn’t be surprised if that ratio was flipped though and it’s retail/offline content accounts for 31%.