In an effort to increase the awareness of games that may otherwise remain out of the spotlight, Nintendo is considering a feature that would automatically send game demos to your Nintendo 3DS. The idea is that you’d opt-in to this service and without further interaction you would receive the content.
Here’s how Satoru Iwata explains it:
When Nintendo would like to ask users to try a specific new game, we should deliver it to their Nintendo 3DS, and possibly Wii U, with their prior consent and recommend that they just try it and, if they like it, they can pay for it. In this way, we need to introduce users to unknown products.
…and then explaining why this would exist:
Consumers are likely to be convinced to pay about 5,000 yen for a well-established franchise product, but not all the people are willing to pay a certain amount of money for an innovative but unknown product. Now is the time to prepare for these situations.
That sounds good to me. Granted, I’d be happy with demos in general. The automatic feature just makes it that little bit extra convenient though.