April 27th, 2012

Nintendo to begin selling the 3DS at a profit during the month of September

110 Comments

Due to the price cut the 3DS received last year Nintendo was forced to sell the 3DS at a loss to improve fiscal performance. But Satoru Iwata of Nintendo has revealed that the 3DS will once again be sold at a profit from the month of September onwards. It’s good to see that Nintendo’s efforts have paid off.

  • millsy

    Woah… How can they sell so much but lose money… That’s sad man.

    • Green Reuben

      selling at a loss, I assume they’ll be able to produce it for cheaper later on (given that the 3d screen is made by panasonic or something and it’s hard to keep up with demand because they produce so few (other than the 3ds they only use that technology and a few cameras) therefore if they produce more they can sell them cheaper). They’re probably losing like $20 on each at the moment (apart from those sold in nz and australia which they probably make $50 off). As the technology and production costs less they’ll be able to profit.

    • Belinni

      From what I hear Nintendo still gained money from software anyway, they took a chance and it paid off.

      At least now they can gain MORE money and have the funds to create better games or hire/train more people.

    • Lance

      You know what’s sad Millsy? your avatar giving my nephew and likely other kids nightmares! Show some consideration and change your avatar because its demonically creepy and kids have the right to now view such horror on a Nintendo website. You have your rights so its up to you but it doesn’t make it right!

    • millsy

      Ok. I’ll change it. I’m very sorry.

    • RNorthex

      you’re selling it at a loss for quite a while
      i mean, the only way they could’ve sold it for free is that if the 3ds magically appeared without any sort of developement in shops and magically advertised itself
      that september mark just means that all the money they’ve spent on making the console will be paid off entirely

    • Marcelo

      @Lance Hey, that isn’t a demonic face, and she should have no reason to change it. If you’ve spent any time on the internet, that is called a “Troll Face” an internet icon that practically means, you’ve been tricked, or “I bet you didn’t see that coming”. A humorous thing. Now, if that upsets you and your family, you might want to do a little more research in the future. You could get yourself in trouble by speaking and not knowing… It’s Millsy’s choice if she wants to change it or not, and you don’t have to be so rude about it you jerk. Millsy, I say rock on the troll face. I like it. It puts a smile on my face every time I see it. As for you Lance… Do your research

    • Zack

      @Marcelo She already had her image to a really creepy picture of a half-man, half little girl thing and it looked really odd. That’s what Lance wanted her to change, and I agree it was a bit creepy for some people… Millsy already changed her picture and the trollface is what she changed it to.

    • Total911

      Yeah. She(? I didn’t know millsy was a she) changed it just this morning. It was a pretty interesting photo from waaaaaay back when I first started using the internet.

    • millsy

      Excuse me, I’m a HE.

    • millsy

      Hey, stop pretending to be me! ↑ But I am a he. It’s just my nickname.

    • tw33ty

      LMAO ↑ xD

    • Zack

      LOL sorry… honestly I can’t tell a gender of any kind by the picture.

    • bill

      MILSY! Why did you change your avatar back?!

    • bill

      Nevermind, It was a joke.

  • Mondy

    wtf. youd think theid start selling it at a profit 6 months in or so

    • Green Reuben

      that’s when they stopped

  • http://thegreatestwebsiteinhistory.wordpress.com/ Forgael

    The price break had a deep impact. Still, this is encouraging. As always, the stuff I like is great.

  • http://Vagary.tv Magnus Risebro

    Forgive my ignorance, but does this mean a price increase or are their costs now lower?

    • http://www.codeleakers.com baktiar77

      Well the price cut on the 3DS has hurt the company and it’s profits. The 3DS price will stay the same for some time

    • Green Reuben

      it would only go up if there was a new model

    • Belinni

      The price is the same, the technology used to create a 3DS has become cheaper so now Nintendo won’t lose around $10 whenever they sell a new one.

      This news is great for both the company and the consumer~!

    • Marcelo

      No, there will be a price increase. Now, think about it. If they have been selling at a loss, wouldn’t you think they’ll increase the price. So, the price will increase somewhere around September. If you haven’t gotten a 3DS, get one now while it’s still cheap

    • holonboy

      The price we pay will not increase.
      For Nintendo, the price will decrease, so they make a profit.
      Basically, since the 3DS is so popular now, they can produce the 3DS in higher masses, making each individual cheaper to make. Make more at a time, cheaper each individual one are.
      Also, the technology and components of the 3DS is not as new anymore, and companies don’t need to spend as much to make them.

    • Han Solo

      Marcelo, they would never raise the price. That’s the worst business strategy ever. Yes, the article means the resources and parts to make a 3DS are now cheaper than previously.

  • http://www.codeleakers.com baktiar77

    That’s good to know.
    Despite selling 3DS at loss, they are still making a nifty bit of income from Software sales which have hugely helped by the lower-priced gadget and triple AAA games.

    And that’s not to say that Nintendo hasn’t sold millions of Mario Kart 3DS and Super Mario Bros.

    • the psvita is better

      and plus the release of mario tennis and new super mario bros 2
      it just means more profit on the way :P

  • The One

    Im going to try to explain this the best way I can

    Nintendo bidded on the fact that the USD would rise in price against their yen. This did not happen and thus they did not see profit. Look at the fluctuating prices of the dollar. Some people have come upon themselves to make money due to that fluctuation. It is because of this shade tree reasons why the U.S. economy will not be fixed. We rely only on a psudo value system called credit. When you go from 1 billion in debt to 14 trillion in a decade, there will be no recovery if the trend stays that way. No politician you elect will be able to stop this downward spiral because we are linked globally. As someone said the economy goes down and up from time to time. Not this time, when you keep putting band-aids on a crack on a bridge, it is bound to collapse. We have a system that is destroying this bridge as the population of older U.S Citizens keep rising. I have already accepted that I will not have retirement benefits. Have you?

    Now let me explain the bidding process. Lets say right now the 1 USD is about 77 yen. So then Nintendo makes 100 Million USD. Right now it would only be 7.7 Billion yen. Now lets wait a projected time and let the USD sit in US banks. Now the USD is stronger at this time. Now lets say 1 USD rose up to 120 yen (as in 2007). Now If they make 100 Million USD they now make 12 Billion yen. So they profit 4.3 Billion More yen. Ok is that clear now? As you can see the USD has not picked back up from where it was in 2007 it went from 120 yen to 77 yen. Thus explaining nintendo’s forcast.

    Oh and I wrote this in like january… now the usd got 3 dollars stronger at 80 dollars..If this trend continues… then Nintendo will see “profit” It has nothing to do with actual sales of systems… in fact…I think japanese games cost more in japan than american games cost here in the U.S. Pokemon b/w 2 will sell for 4800 YEN = 59 USD I hope you guys understand…

    • Evan

      I stopped reading at “psudo”

    • Leyzaix

      what is USD? o.O

    • http://www.gamesradar.com GameManiac

      “United States Dollar”

      I think The One got an A in Economics class.

    • Da Man Live

      But seriously it was well explained =).

  • Lance

    You know what’s sad Millsy? your avatar giving my nephew and likely other kids nightmares! Show some consideration and change your avatar because its demonically creepy and kids have the right to now view such horror on a Nintendo website. You have your rights so its up to you but it doesn’t make it right!

    • Belinni

      Is your nephew’s name Sir Bors by any chance?

    • AceOfBlades247

      Um… What’s wrong with a Troll face and the other one from before she had that for a couple of moths.

    • RIVER

      Okay listen, if your nephew is scared of a stupid meme, how about you just keep him away from the comment sections?

      Really, a kid shouldn’t look down considering anything could be seen or said down here that would scar him even more.

    • holonboy

      Guys, Milsey changed her profile picture TO the trollface. It was something else before.

    • http://www.gamesradar.com GameManiac

      I can’t imagine what the fuss is all about. I just see it as something completely imbecilic.

    • AceOfBlades247

      She changed it back to the other thing

    • AceOfBlades247

      Well, A copy did that.

    • Belinni

      Millsy is a dude, dude.

  • Lance

    You know what’s sad Millsy? your avatar giving my nephew and likely other kids nightmares! Show some consideration and change your avatar because its demonically creepy and kids have the right to not view such horror on a Nintendo website. You have your rights so its up to you but it doesn’t make it right!

    • AceOfBlades247

      See This is spamming comments darkweaver66.

    • the psvita is better

      whats wrong with your nephew?
      thats not even scary
      i used to watch scarier things with my friends when i was a kid and they never gave me nightmares
      is he really that sensible or something or are you just spamming this for attention?

    • Paper Mario

      Why is your nephew dumb can he understand that the face wont come and kill him wait is “kill” to strong for your nephew

  • N

    hate to change the subject, but what is that red light on the 3ds charging cradle???

    • N

      on the picture above I mean

    • the psvita is better

      nothing
      it its not in the actual cradle of the 3ds

    • Han Solo

      I’ve always wondered that too. This site always used the same picture of the 3DS on the charging dock. I think it may have been something originally planned for the dock.

    • WingedOne

      The red light means your 3DS is possessed by Reggie Fils-Aime’s very soul.

  • millsy

    This will be my gravatar from now on.

    • Some guy on the internet

      We were all hoping it would be.

    • MM-Royalninja

      To me this one is creepy’r!!!…..The other one to me was just ugly….

    • Lance

      Cool gravatar

    • http://www.gamesradar.com GameManiac

      U Jelly?

    • Csaw

      I like it. U should definately keep it

  • Salance

    Ive heard alot that they might raise the price back to 250 which they would then finally make I profit which would sort of make sense in a way if they could raise the price back it would show nintendo has more confidence in the 3ds giving 3rd partys a better reason to make more software cuz they whould also make more of profit and I think most people that have bought it are your biggest fans so from now on its going to be presents for other people and people buying gamesystems for the first time.

    • Paper Mario

      they will not dare raise the price this story just means that the 3ds is cheaper to make

  • http://hybrilynx.net/ Hybrilynx

    well, some phones are free. you dont have to make any money from selling the console. games takes a part too.

  • Sadsa

    Seriously people? Why care if they lose any money right now they have a sht load of money in the bank from their income so far. Look at how much the Wii and DS sold and don’t tell me they don’t have any reserve money. People always just looks at one stat but not the others to determine their final decision.

    • http://hybrilynx.net/ Hybrilynx

      even though most of the time i really dont like how nintendo does business and would go against them often like how they made the 3ds incapable to understanding a image taken from some other device even though maybe every system on earth can do that, they have background business too such as taxes and government fees. dont forget the government does whatever they can to take peoples money. also, unless we pay the government continuously too, i dont think its legal to sell anything like video games. or something stupid like that. i remember i read it somewhere. i think it was when i was reading something about how to make a card game. you have to pay the government to do something like that.

    • AceOfBlades247

      They have employe’s they have to pay.
      They have bill’s they have to pay. Ex: Light Bill
      Etc.Etc.

    • the psvita is better

      because the point of a company is not to lose money you know
      i mean they created the 3ds thinking they could get profit out of it
      besides why would you lose money when you can earn it instead?

    • Enzo

      Both Sadsa and Hybrilynx are highly ignorant, sadly. I think it’s great that their company bank has so much money, and it’s not in their own pockets. Companies need a lot of money, and usually it’s much less likely to be abused if it belongs to the company rather than the individual.

      As for Hybrilynx, your comment about the 3DS being incapable of understanding a(n) image makes no sense. I don’t even know what you’re trying to say. Also, the government does take a portion of your money. This is NOT because they just want your money or they will make things illegal. You have a very skewed version of what the government actually does. It benefits everyone when people pay taxes. It goes into things like building roads, highways, paying for healthcare (everywhere except U.S. for industrialized nations), paying police officers, public education, etc.

    • http://hybrilynx.net/ Hybrilynx

      if i take a picture with a camera, the 3ds wont display it. i dont know how anyone couldnt understand that. and i know what the government does, which also includes experiments that makes male rats, do it with female rats way more often. yeah, yahoo had something like that a few months ago or less. and we pay for garbage like that. half the stuff is useful that we pay taxes for, the other half is trash.

    • Enzo

      Seriously, you think you were being clear? Sometimes people think they are being clear when they aren’t. It happens a lot, but don’t tell me you know you were being clear. You were being extremely vague by using the word “image” and saying “every system on earth can do that” is just… not true and a huge exaggeration. You’re jumping to conclusions. You’re exaggerating once more with saying that the other half is trash. The other half benefits mostly special interest groups or whatever. You just see it as trash because you don’t know how it benefits you. All tax dollars spent benefits someone. Think before you type, please.

  • NintendyFan

    From what I heard, they are “hoping” to start making money on the 3DS March 2013..

  • RNorthex

    considering the AAA titles they also sold with the system, i’d say they are already making quite a bit of a profit

  • RasinoX

    I expected more out of nintendo

  • 3DSNINJA!!

    So… what does this mean exactly… Is it good or bad?

    • AceOfBlades247

      It’s good becuase there making profit.

    • the psvita is better

      it is good
      why would it be bad?

    • 3DSNINJA!!

      Idk, I just don’t like doing math…

  • Some guy on the internet

    Glad to hear they’re on the road back to profit again.

    After playing OoT 3D, I went and sold my 3DS for $210 on Amazon before the price drop since there were no more games I wanted to play. Now that there are a few i’d like to get my hands on, perhaps i’ll purchase another 3DS sometime during September to kick off Nintendo’s profit. :P

    • AceOfBlades247

      If you keeped you 3ds you could of have the Ambassador Plan now you don’t.

    • the psvita is better

      selling your 3ds was a bad decision

    • Some guy on the internet

      Eh, I don’t really think it was that bad of a decision.

      I’ve played the majority of the games the Ambassador Program has to offer that I like, so no real loss there.
      As for selling the 3DS being a bad decision: Sure, it seems stupid to sell something only to buy it again a little later, but I don’t think it was a bad decision.
      I bought it for $250 plus tax, got my enjoyment from it, then sold it for $210 (shipping fees covered by the buyer) while keeping the games I purchased. Come a couple months down the road after the price drop/waiting for more games to come out I buy it at it’s new price of $160 with a larger variety of games to play. Hell, they even have better colors, some of which I may even find on sale/bundled with another game.

      Not seeing any downside to my choices.

  • Sgt.Chapstik

    @Lance
    Your comment is useless and no one cares what you have to say. Tell your family if they cannot deal with it, they can get off the internet. Censorship is stupid.

    • Enzo

      That’s a rather callous way to feel about others. I think you shouldn’t have commented. It contributes nothing except for trying to harm other peoples feelings.

  • Marcelo

    David Turnbull, if you can block anyone from your blog, please block the ignorant leader of ignorance. Lance. For his display of inability to do the minimal amount of research, and making himself sound like an arse. Thanks

    • MM-Royalninja

      Uhhh dont mind him!Tell David and Franco to block that perverted troll that dosnt just insult the 3DS but every one else to!

    • the psvita is better

      you mean syntax?

    • MM-Royalninja

      @the psvita is better Yeah that guy! I think they shouldent mind this guy!He really didnt do anything that bad!Or did He?But that syntax guy is really a problem!!!He starts to say stuff that 12 and under year olds shouldnt hear! I think they should block him not for the 3ds insults but the perverted things he said and the personal insults!!!

    • Enzo

      I believe the counter argument here would be the whole freedom of speech thing.

      To those who think there’s freedom of speech, you’re wrong. Especially on the Internet. It becomes especially true when you don’t pay for it, the people who own the site can do what they want. That being said, it probably is best to censor out some things in hopes to stop flame wars.

    • MM-Royalninja

      @Enzo Uhhh….I didnt really understand.I belive you say they can do wat ever they want with ther site but censoring stuff that arnt bad and not censoring stuff that make people mad and kids reading things they arent suposed to is kind of dumb!Isnt it?!?!

    • Enzo

      What I’m saying is that in terms of what they do or don’t block on this site in terms of what people post is up to them. There’s no law that can change that. They can block someone just because they don’t like him/her.

      I’m saying that censoring, though, is a good thing to have. My first sentence was just addressing those who think otherwise. Not to be rude but your whole comment confused me, too. I had to read it 3 times before I understood what you were trying to say. Try to space things out and spell properly, if you don’t mind. Try to organize your thoughts as well, because the ending part didn’t seem to flow well with your initial statement.

    • http://news Billy★

      Please dont mention syntax, you all know he’ll come back on this blog.

    • AceOfBlades247

      I agree. GET RID OF SYNTAX!

  • benandarchie

    wow. mobile devices are really braking nintendo. I think this is going to happen with the wii u because of its tablet controller… nintendo’s main market of casual gamers are turning to tablets and mobile phones. Soon there gonna have to turn to the hardcore or make apps. :( i hate mobile apps

  • mike

    the price does not go up its because the materials become cheaper ,

    duh , , and nintendo not the only company reporting losses microsoft lost about the same amount of money in its xbox devision ,. sony lost double the amount!

  • mike mcdonough

    nintendo is not the only one to loss money, ms lost400 mill xbox devision , sony 908 mil all divisions , ,

    and the price is not going to go up on 3ds the materials on the 3ds become cheaper to develope over time

    • RIVER

      We’re not concerned for those companies, seeing as they produce product other than just video games and consoles, like phones, computers, etc.

      Nintendo makes their profit on video games AND consoles alone, nothing else.

  • millsy

    Hey stop pretending to be me! ↑

    • millsy

      fine u dick sucking pussy licker

  • http://news Billy★

    That is excellent to hear that nintendo will be back on track with the profits in september, now that’s what I talking about!

  • FLUDD

    So it’s going to be sold for less?

    • gordo97

      Oh you silly goose!

      No.

  • The PSVita its worst

    Good, a chance to buy another 3DS… just kidding

    • hamaad619

      lol u had me going for a second

  • hamaad619

    that sounds great but i dnt get it were they making money from there games like sm3dl and mk7???

    • the psvita is better

      yeah, but they were still losing money anyways

    • Vann

      Yup. Right now everytime they sell a 3DS, they lose money. The news is they will be starting making money for every 3DS they sell, not making money only out of games like now

  • 3ds is awesome!!!!

    I don’t get this, is the price going to grow? Viz then I have to rush and save up faster to get one….

    • 3ds is awesome!!!!

      Sorry I meant to say cuz not viz , its the typing on my phone

    • AceOfBlades247

      The price is staying the same.

  • Michael

    Does this mean the Ice White 3DS will finally be released in North America?

  • Tayo

    Wait, does that mean they’re raising it back to $250 or that they expect to make profits in September?

    • BR!4N

      Really?

  • http://www.passid.ca/murphy blueeyes7

    This is excellent news. To those asking if they’ll raise the price, what would be the point in doing so when it has been down since last summer? I mean kudos to Nintendo if they’ve reached a point where they find that’s plausible, but I don’t recall any electronic ever going back up after a price drop.

  • Revolution5268

    thats whats up