November 16th, 2011

Nintendo responds to PETA’s anti-Mario campaign

135 Comments

PETA is campaigning against Super Mario 3D Land. Today, Nintendo has sent out a response to their campaign, sharing that:

Mario often takes the appearance of certain animals and objects in his games. These have included a frog, a penguin, a balloon and even a metallic version of himself. These lighthearted and whimsical transformations give Mario different abilities and make his games fun to play. The different forms that Mario takes make no statement beyond the games themselves.

And there it is, plain and simple. Mario’s transformations are for fun and have no secondary meaning whatsoever.

  • Master Swordsman

    Nintendo 1 – PETA 0

    • Claudia

      how many kids who played SMB 3 are interested in wearing a real raccoon suit?

    • Murchuda

      ‘Occupy’ PETA !!

    • Zach

      Don’t you mean

      Nintendo 1 – PETA -34?

    • SparktehFox

      Actually it’s Nintendo-2, Peta-0

      Peta previously lost to Nintendo when they “campaigned” against Cooking Mama.

      http://kotaku.com/5093315/cooking-mama-responds-to-peta

    • Symbol de Au

      @SparktehFox: Well technically that was Majesco.

    • SkaPunkMan89

      No it’s the world- 100 PETA – 0

    • awesome

      DONT HATE APPRECIATE PETA

    • Total911

      @awesome what an ironic username you have…

    • 3DyeS

      @Total911 Lol

  • dibbler

    PETA= a group of way to extreme animal activists who want a TON attention

    • http://mayker.tumblr.com Mayker

      Yeah, if PETA wasn’t made up of a bunch of ignorant, people-hating, terrorist hypocrites, maybe people would take them more seriously.

      However, it’s apparent that people are listening, when hundreds of articles show up just because they mention Mario.

    • http://NintendoWorlds.net. TurboPikachu

      Aren’t we forgetting that PETA are the ones killing animals? They impound about 2,000 animals a year, and kill 1800+ of them to “prevent them from being abused”… It’s like giving a robber your money so he doesn’t steal it… :/

      Those PETA members deserve the kind of “abuse” they think happens to animals: starved, beaten, and killed for various body parts.

    • nathan

      im a vegetarian and i cant stand peta. i dont disagree with very much of what they do, but they need to realize most people do not care for vegan diets and focus on issues like puppy mills and other issues more people would agree with, and they would have a lot more support, and then they could get to issues like they support now and the peta supporters would decide to keep supporting them

  • Nikorasu

    Well put Nintendo!!! Those PETA people over react.

  • Xarreno

    Couldn’t have said it any better, myself. Saying that games are to be treated as games and whatever they entail does not represent the physical world.

    • Justin

      He he you said “entail” he he. I LLove puns like that.

  • dibbler

    PETA wants attention

  • Perrie

    PETA is retarted

    • Anonymous

      PETA is PETArded.

    • RicardoSForever

      @anonymous That reminds of the Family Guy episode, titled “Petarded”.

  • Manbearpig

    PETA should start a campaign to make David take his beanie off.

    • Luciano Fran

      Yes PETA please do this

    • Symbol de Au

      I don’t think they would since David recently turned into stuffed animal.(Inside joke don’t worry it wasn’t funny anyway.) Keyword “animal”.

      #$*! you commenters this beanie belongs to a David.

    • yoyo

      hehe :)

    • trev

      what is wrong with david’s beanie

  • Joe

    Now we can focus on Mario’s rampant drug use.

    • Manbearpig

      Mario loves dem shrooms

    • Person

      Your comment needs more responses, that was hilarious

    • I am Error

      I’m Helping with the cause.
      Cuz drugs can kill, now if you’ll excuse me I need a 1-up, o wait…

  • nambinhvu

    So when is PETA going to make one of these for Kirby? rofl XD He eats his enemies and turns them into clothes XD He also spits them out at other enemies at times.

    • Xarreno

      Good point! Its the skinning of animals and humans if you think about Smash Bros. Olimar’s nose, pikachu’s head, donkey kong’s fur, fox’s ears, pit’s wings, Marth’s hair…

    • jdub

      What about all those poor turtles he steps on and sends spinning, don’t THEY have rights?,

    • matt eriks

      arent there som sort of skinning of animals in wow? And before you skinn’em you club em with a +1 mace.

      Well PETA? Arent that animal cuelty and making fur coats/armors in that game.

      And why the h*ll a Mario game?! Are they telling me that there isnt any mory radical animal issue they can focus on before mario.

      I wounder what will happen now? Hay David keep uss posten on this, will ya?

  • Brian

    Can’t Nintendo sue PETA for making a game using one of their characters?

    • opie

      idk if they can they should

    • Lucas

      if IRC I read somewhere its not against the law if it has satirical purpose

    • colin

      no. its completly legal to make games with copyrighted characters as long as you dont sell them. thats why there is flash games

  • KLoo

    Well done again Nintendo. :)

  • AdmanAbou

    So classy. Nice.

  • Lucas

    but its obvious Nintendo don

    • Lucas

      but it is obvious Nintendo don’t has any second meaning in these games, if I were they, I would not answer them

  • http://maraphy.deviantart.com Marraph

    PETA’s so dumb they’ll see this and launch a Mario kills Frogs and Penguins campaign

  • thomas1up

    Wow nintendo kept that cool, I’m sure in their offices they were head desking or something.

  • millsy

    I have a suspicion that Jack Tretton has joined PETA

    • DJ Yoshiman

      I almost read that as “Jack Thompson,” which would have worked just as well.

    • SuperSherbet

      Both Jack Tretton and Jack Thompson joined PETA

  • Navolas2

    in response to PETA, I created PORSh: People Outraged at Random Shit

    • tnt175

      Count me in *is shot*

    • Andy

      Where can I sign up?

    • Guy Montag

      im in

    • 123chrisrules

      I’m in as well

    • Cory

      Same, sign me up! It’s stupid how they campaigned about this, but not him jumping on turtles. It’s all stupid >.>

    • SuperTacoMaster

      i agree to this movement!!! also Guy, dont forget to bring your towel!!

    • matt eriks

      Can i join PORSh. Please.

    • Belinni

      I am outraged at the creation of PORSh! I WILL NOT STAND FOR THIS!!

      …

      *takes a seat*

    • Petar

      Going to cancel my PETA membership. Thought the acronym was for People Eating Tasty Animals.

  • HotelSoap!

    lol fuck peta

  • Kamkid

    I think that PETA got mad @ mario because he was hogging all the shrooms…

  • kenneth

    personally Nintendo should sue PETA for copyright infringement or is this covered by free speech? but i mean the logo and graphics on the website and all. Nintendo should sue them and make a ciest and disist against them because it just makes Mario looks bad from a bunch of fantatics

    • wut

      It’s covered by free speech, and also not the first time they’ve done something that relates to the Mario franchise (there’s another flash game done in the vein of SMB quite blatantly, aimed at McDonalds).

      However, PETA being PETA, this will ultimately go the way of their Cooking Mama bashing: Seen, laughed at, and forgotten shortly after a response shot them down faster than a game can hit the polygon ceiling.

  • pstriple

    PETA Needs to shutup and die in a grave look for real problems istead on picking on video game on top of that they make a flash game about it to

  • chacal

    mario frog ,penguin and ballon in super mario 3d lan? fuck spoilers!!!!

    • nintendofreak247

      The Frog Suit, Penguin Suit and Balloon (which I’m assuming is from Super Mario 64 DS) are not in Super Mario 3D Land. Nintendo was referring to Mario games from the past.

    • wut

      Frog was SMB 3 only, I think. Penguin was NSMB Wii, Balloon… the only one I recall offhand was Super Mario World. But yeah, it was in reference to past games.

  • Ruīji !

    PETA is like the ringing in your ear; you want it to leave because it’s as annoying as heck! But, it won’t D:

  • http://www.youtube.com/user/theicedude545 icedude545

    there stupid xD (peta)

  • Skylighter

    PETA probably feels so rejected right now.

  • http://gravatar.com/jacknzack27 JacknZack

    If PETA was going to go after a nintendo game you would think it would be pokemon. I mean come on! they force poor little animals to fight for glory, and then force them back into their pokeball slave cages!

  • spencer

    NO! Mario games make children think that it’s ok to turn into balloons.
    It isn’t.

  • PixelKnot93

    I would kill to see Miyamoto’s face when he had known this.

    • http://www.bullockarts.com MisterBull

      probably his same reaction to the Zelda CDi games…

      pure insane laughter

      this may be his second trip to the funny farm because of it xD

  • Marsalis

    Thank you!!!!

  • Areuto

    Does PETA want attention that badly Well they got to attention they deserved, People will now remember them as the company that lost millions when they challenged Nintendo

  • Jbluna

    Lol imagine a campaign against Star Fix promoting test animals being sent to space

  • bonesawisready

    man, its things like this that make PETA look stupid and set animal activists back.

    If you only knew what the animals you eat go through to get to your plate like standing in their own fecal matter, getting cancer/aids, not being able to stand up or walk due to not only tight compartments but because they are injected with stuff to make them grow faster thus breaking their legs when their legs can’t keep up, and oh yea being taken apart (or boiled) alive.

    I remember seeing that documentary on how most major companies treat there animals, the one narrated by Alec Baldwin. Geez, just thinking of it makes me want to vomit

    • http://nintendo3dsblog.com/photos-of-a-kid-icarus-uprising-float-in-japan Kaizar

      ^This.

    • My Name Is NOT Earl

      true what you say bro, i remember one of pam anderson talking about what they do to the chickens of kfc…..sad……but moving up a little i think its the first time Kaizar doesnt say SHABLAGOO! or some other thing like that after his comment…. o.O

  • Cecil

    well done nintendo. now all you have to do is sue their asses

  • jdub

    What!!! I totally thought mario was an evil genius bent on murdering defenseless racoon dogs!!!!!

  • rulerofyourface

    I’m surprised PETA has a problem with Mario, have you seen the kind of sh*t that happens in MW2, you literally shoot dogs in the face in that game, but NOOOOO a costume shaped like a cuddly critter is WAY more damaging

    • Kendall Crawford

      Lol so true!

  • Cory

    Take that PETA! :D criticizing Mario like that and using his image, in that flash game, OWNED by Nintendo! ^.^

  • mrgrimrjs

    i was hoping Nintendo’s statement would have been “No animals were harmed in the making of this game”

  • griingolink

    do i sense a bit of publicity act? i think so

  • (insert name here)
    • (insert name here)

      We must know the truth about what lies underneath David’s beanie!

    • http://www.bullockarts.com MisterBull

      David cant remove that beanie, cause if he did the alien that lives beneath it would devour his brain…

      just sayin’.

  • Steve

    why don’t PETA talk about western black rhinos being extinct instead of attacking nintendo and other companies

  • http://abbeltreviews.org Stefano

    Well I think PETA is jealous of what nintendo has accomplished. I believe they are jealous to the fact that they can’t make money as much as mario can.

    LOL

  • Xei

    Oh PETA.. you so silly.

    And freaking dumb monkeys.

  • Justin

    I feel nintendo is good

  • Yoshiv

    And they don’t complain with COD?

    • http://NintendoWorlds.net. TurboPikachu

      lol@blackops

      Unleash the wolves! XD

  • therealyocow

    Okay, let me get this straight…

    First they go after Cooking Mama…
    Then Battlefield 3 because you kill a rat…
    And now Mario because you wear an animal costume???

    Wow, I knew PETA was dumb, But I didn’t know they were THAT dumb.

    • Co-Wink-Key-Dink inc

      why would they complain about a RATT???
      Theres like 982033026782904 billion of them!!! Why Would they care??!!!!!

    • Dae

      ^Because humans have no right to inflict any harm on any life, whatsoever, especially since we have no need to in this day and age.

  • Palkiasv

    Owned.

  • http://www.csfgpapercraft.com Seb

    Good on you Nintendo :D

  • 1-up Dude

    You go nintendo! ^3^

    EPICSAUCE!

  • ANONYMOUS AND MARIO

    PETA just got pwned!

  • SillyRobot822

    So people care that Mario wears a suit that can let him fly, but noone realizes that he eats shrooms to grow big? Lol

  • random guy

    nintendo just ignore stupid groups like peta…they are only good for watching girls getting naked :P

  • ryan

    MARIO HAS BEEN SKINNING ROBOTS!!!!!!!

  • Shockwave527

    PETA are just the orthodox versions of vegans.

  • Redlixer289

    PETA-phile!!!

    • bite me

      PWN’D! XDXD well put.

  • http://..... luisj96

    then it finished with a trolled troll .

    NINTENDO FTW

  • Dae

    I really love PETA, but they definitely do take somethings too far and try to make big deals out of nothing. :c

    • Andrew

      You probably don’t. You probably like animals not being violated.

      PETA is seriously a bunch of idiots.

      In fact, since their start they have “rescued” almost 30,000 animals. Of those, 25,000 were killed because they were “unadoptable”. Don’t believe me?

      http://www.petakillsanimals.com/

  • FalconPuncher

    Y’know, Mario’s tanooki suit is actually a reference to Japanese culture. In their folklore, there are tales of a tanooki that goes around drinking alcohol at bars without paying for his drinks, and afterwards he turns himself into a statue so no one can find him and take his money, as seen in SMB 3. Peta’s just a bunch of tards…

  • http://hybrilynx.net/ Hybrilynx

    where does this info come from anyways? this should all just be private business anyway.

  • Andrew

    I don’t know…. I wouldn’t even have responded.

    The fact that they did makes it seem like PETA is a group that should be taken seriously.

  • http://www.gamesradar.com GameManiac

    Suck it, PETA!

  • http://thegreatestwebsiteinhistory.wordpress.com/ Forgael

    This just inspired me to get my own copy of Super Mario 3D Land. Not just because the game looks amazing, by the way. If I’m playing into the hands of some conspiracy in which Nintendo and PETA are giving one-another publicity, they win. It’s unusual for me to actually like playing into other people’s hands.

  • CCs and Cream

    I swear if PETA messes with my Zelda, I WILL- ಠ_ಠ

    • Andy

      I’LL GO AFTER THEM WITH MY MASTER SWORD AND LIGHT ARROWS!!!!!!! THEY SHALL BURN TO THE GROUND IF THEY SO MUCH AS THINK OF MESSING WITH THE MASTERPIECE THAT IS THE LEGEND OF ZELDA!!!!!!

    • http://www.en.gravatar.com GameManiac

      @Andy
      Screw that.

      Send Tingle. That is all.

      Or Navi.

  • Fred1712

    Anyone else find it ironic that the flash game was horrible and disturbing while mario is care-free and happy? I think PETA made a more of a statement about themselves than Mario…

  • Areuto

    I swear if they even go monster hunter I going start hunting peta AKA

    P- People

    E- Eating

    T- Tasty

    A- Animals

  • miiworld2

    Tell em Nintendo! Speak the truth!

  • miiworld2

    If PETA messes with my Kid Icarus, I will go “Freddie vs. Jason” on them!

    • jonathan3ds

      oh hell yeah kid icarus is my fav game to just let them try somthing ill get my aka 47 and shoot them and let the animals free

    • Eric3ds

      …A Banana and an Apple?

  • jonathan3ds

    P:PROSTITUTIONAL E:ENTERTAINMENT T:TO DESTROY LIVES OF ANIMALS A:ALSO KNOWN AS THEM SELVES

  • Michael M

    It’s taken PETA since 1988 to make the Mario Kills Tanooki game. My best friend told me so. they just finished it recently

  • Alexandre

    In your face!

  • PVR

    I would probably want to pet a raccoon after playing the game rather than kill it. lol

  • PKM

    PETA are idiots, first battlefield 3 now MARIO ? really…

  • chosen1996

    I guess they’ve never played monster hunter…

  • ASH

    im gona get it on the 18/11/11 its cool am i right or wrong

  • Dmt4030

    FUCK U PETA

  • Matthew

    PETA, U MAD BRO?

  • silverio

    :D this story was on conan!!!

  • Sean

    Well that’s obvious.

    PETA is the only one who it needs spelling out to.