There are many detractors of downloadable content and its effect on the industry. But at this point, it’s not going anywhere. Nintendo, who were the most ambivalent about the shift, are on the bandwagon. But Satoru Iwata maintains that this content will only be available for their games in a specific context:
…when the player has exhausted what’s in an existing piece of software, when there are no more challenges and there is nothing more they can do, if we then introduce a new level or a new character—something new for them—we just increased their motivation to want to go back; we’ve also increased the amount of time they’re going to enjoy that software.
Or, in fewer words:
…what we are not going to do is create a full game and then say, ‘let’s hold this back for DLC.’ That’s not our plan.
Iwata said the goal “is to create DLC in such a way that consumers do not feel that they have been cheated or deceived.” But they had a strong stance against downloadable content a couple of years ago, so I’m curious if they “bend” their policy moving forward. Let’s hope they remain true to their ideals.